The Love21 Controversy

You can go ahead and tell me I live under a rock, but I had no idea until recently that Forever21 had launched a maternity line, supposedly geared towards teenagers. This has created a huge controversy, what with all the teen pregnancies and all.
I’ll be the first to admit I hate teen pregnancy and irresponsible sex more than just about anything, but allow me to play devil’s advocate for a moment here.
First of all, Forever21, like any other big corporation, is about making money. They’re not an activist group, they just want you to buy their crap so they’ll have more money and can keep selling you crap. As we all know, teen pregnancy is pretty much the trendiest thing in trendy town, right up there with yoga and sushi and complaining about how fat you are, so it wasn’t going to be long before somebody saw a market in all this. I guess Forever21 is pretty lucky, because they were being a lot more gutsy than their clothes would suggest they are, so they’re the first ones to tap into it. Cha Ching for them, a job well done.
Now sure a lot of these companies have an immense impact on our modern culture through their contributions to advertising, but when you claim that stuff like this encourages teen pregnancy I think you’re being more than a little naive. I know some kids are dumb but are they really that dumb to walk into a Forever21, see the Love21 maternity line, and think to themselves “Like OMG those clothes are SO cute, all I have to do is get knocked up so I can fit into them and therefor fit into my circle of friends too!”? REALLY?? I won’t say this very often, but in this case you are grossly underestimating people’s intelligence.
Lastly, who’s to say that only teenagers shop at this place? I know a lot of fully grown adults, of baby-making age, who squeal over Forever21’s stuff with the best of the teenagers. It’s not like they have an age limit over who shops there, and besides most 20-somethings and even 30-somethings adopt the same styles as teenagers. And damned if they’re going to give it up in favor of mumus with bows when they decide to go ahead and have kids.
So think what you want, but personally I think this is a whole lot of controversy over nothing. People like money, people like trendy styles, and people like making babies. It was only a matter of time before these things became combined.

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